QlikView South Africa
August 18, 2009 .
IDC Survey Reveals QlikView Business Intelligence Substantially Outpaces Other BI Vendors with Industry-Leading 78% Customer Satisfaction Rating
QlikView Achieves Software’s Highest Customer Loyalty Score for Rapid Time to Value and Return on Investment
QlikTech, the world’s fastest-growing Business Intelligence (BI) company, has announced that IDC, the premier global provider of market intelligence and advisory services for the information technology market, found that QlikView customers experience significantly higher satisfaction with their BI deployment compared to competing solutions in its recently-commissioned report titled, “Proven Success and Value from BI: The QlikView Customer Experience.” In the report’s survey of 809 customers, QlikView achieved 78% customer satisfaction, compared to an earlier IDC Infoworld survey that found only 36% customer satisfaction for other BI vendors. The survey found that QlikView is a BI customer favourite because of its average return on investment (ROI) of 186% and a total cost of ownership (TCO) that is 53% of other BI solutions.
The survey results underline the fact that BI users are growing impatient with the high costs, slow deployments and significant failure risks of traditional BI, and turning to QlikView as an effective alternative. Rapid time to value; Google-like ease of use; minimal professional services; and self-service abilities that let users create their own applications and active dashboards, are a few reasons why QlikView is experiencing significant customer growth, even in an economic downturn. QlikView’s seamless integration with traditional BI deployments is another key factor in its widespread adoption. It allows users to go far beyond the static PDF reporting layer of traditional BI and interact with the underlying data.
QlikView Attains Highest Customer Loyalty Score in Software Industry
IDC found that the significant success QlikView customers are experiencing has resulted in many of them recommending it to others. QlikView achieved the highest “Net Promoter” score in the survey, which is a key measure of customer loyalty based on the question “How likely is it that you would recommend QlikView to a friend or colleague?” QlikView ranked higher than the previous leader in the 2009 Net Promoter Score benchmark tests in the “Technology: Computer Software” category according to SatMetrix, the creator of the Net Promoter methodology.
IDC Identifies Key Areas of Dissatisfaction with Traditional BI
While IDC’s report found that QlikView has the software industry’s highest customer loyalty, very high customer satisfaction, and rapid time to value, it also determined that traditional BI vendors have key problem areas. The report explores why customers are so satisfied with QlikView’s ability to address areas in which traditional, legacy BI solutions do not meet expectations. IDC states some of the biggest problems with traditional BI are:
- The complexity of many BI software packages – The time and expense of software acquisition, deployment, use, and support often prevents broader and more effective use of traditional BI solutions. But QlikView’s simplicity and flexibility enables IT to deploy BI in just days or weeks. It is also proven to significantly reduce IT’s user and application support burden.
- One size does not fit all- Traditional BI’s production reporting tools, while appropriate for generating pixel-perfect reports, do not fulfill the ad-hoc query and analysis needs of business decision makers. In contrast, QlikView allows users to ask any question and explore data without limits from any source. It also enables users to easily create dashboards and applications that specifically meet their business requirements.
- The differing needs of various end users- Traditional BI does not acknowledge that the needs of internal power users are different from those of internal information consumers. But with QlikView, every user can be a power user and access, analyse and interact with their data how and when they need it, without any help from IT.